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This publication bargains a cross-cultural comparability of French and British cosmetics ads and explores how the discourse of good looks advertisements represents rules approximately femininity in French and English language contexts. because the international good looks expands and shoppers turn into extra severe of the claims made, the subject of cosmetics advertisements discourse is tested utilizing Feminist serious Discourse research. One universal topic underlying so much cosmetics advertisements discourse is that the feminine physique consistently calls for ‘work’ to mend its ‘problems’: flat pores and skin, dry hair, etc. the writer makes use of subject matters of language and gender, media and identification, and ads throughout cultures to reveal precisely what's going within the language of cosmetics ads and to provide a primary step in the direction of hard those principles and wondering choices.

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