Download E-books The Commodity Culture of Victorian England: Advertising and Spectacle, 1851-1914 PDF

By Thomas Richards

This provocative and theoretically refined e-book finds how capitalism produced and sustained a tradition of its personal within the 19th and early 20th centuries. Richards presents a beneficial account of the interplay among cultural and company improvement in Victorian England by way of concentrating on the evolution of advertisements. via an exam of 5 case reports, starting from how advertisers hired photographs of the Crystal Palace Exhibition of 1851 to their use of pictures of girls previous to WWI, he argues that the British built a brand new form of tradition within the mid and late-19th century--a new mind set and dwelling more and more established upon the ownership of fabric items, commodities. Revising the findings of a few previous students, Richards indicates that 'cultural different types of consumerism . . . got here into being good prior to the patron economic climate did.' The 50 well-reproduced ads photos tremendously increase the worth of this examine. --M. Blackford, selection

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