Download E-books Strategic Social Media: From Marketing to Social Change PDF

By L. Meghan Mahoney, Tang Tang

Strategic Social Media is the 1st textbook to head past the selling plans and how-to publications, and supply an summary of the theories, motion plans, and case stories priceless for instructing scholars and readers approximately using social media to fulfill advertising goals.

  • Explores the easiest advertising practices for attaining company objectives, whereas additionally offering techniques that students/readers can observe to any earlier, current or destiny social media platform
  • Provides finished therapy of social media in 5 unique sections: panorama, messages, advertising and enterprise versions, social swap, and the future
  • Emphasizes social accountability and ethics, and the way this pertains to capitalizing on industry share
  • Highlights advertising and marketing ideas grounded in examine that explains how practitioners can impact viewers behaviour
  • Each bankruptcy introduces concept, perform, motion plans, and case stories to educate scholars the facility and confident probabilities that social media hold 

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