By Philip Kotler
Learn tips on how to create price and achieve dependable customers.
Today’s advertising and marketing problem is to create shiny, interactive groups of shoppers who make items and types part of their day-by-day lives. to aid readers know how to create worth and achieve dependable shoppers, Principles of Marketing offers basic advertising and marketing info in a complete layout, equipped round an leading edge customer-value framework.
The fourteenth variation comprises assurance on sustainability and a spotlight on advertising in latest hard economy.
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