Download E-books Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) PDF

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this ebook examines the contributions that a number of trendy contributors have made to advertisements in the US. The paintings opens with a dialogue of Colonial advertisements and the printers, akin to Benjamin Franklin, who created it. It then is going directly to think of early ads brokers akin to Francis Wayland Ayer and the contributions of the nice promoter P. T. Barnum.

Lydia Pinkham's Vegetable Compound and the ads of patent drugs can also be coated, as is John Wanamaker's influence on retail advertisements. The booklet then examines the ads form of Albert Lasker, proprietor of Lord and Thomas ads supplier, in addition to Harley Procter's ads of Ivory cleaning soap and Procter & Gamble's first a hundred years. Elliot White Springs's use of intercourse in ads and the Springs Cotton turbines ads crusade of the Forties and Nineteen Fifties concludes the volume.

Show description

Read or Download Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) PDF

Similar Advertising books

But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

Even if it used to be a Ginsu knife, George Foreman Grill, Tony Robbins' motivational publication, kitchen equipment by means of Ron Popeil, or any of the numerous different well-known items which have been advertised on infomercials through the years, admit it: you or an individual you recognize has acquired one—and you are not on my own. final 12 months, one out of each 3 americans picked up the telephone and ordered a product from a tv infomercial or domestic procuring community, and in yet Wait .

The Fundamentals of Business-to-Business Sales & Marketing

B2B revenues and advertising executives were hard-hit by way of expanding revenues calls for, plummeting budgets, and hugely touted strategies that promise greater than they convey. the basics of Business-to-Business revenues & advertising exhibits executives how one can combine conventional B2B promoting equipment with powerful and confirmed new applied sciences.

Advertising Media Planning, Seventh Edition

The average for 30 years―updated to incorporate the most recent advancements in digitization and the 3 displays of video follow the newest advertisements applied sciences construct your model in each medium Create the suitable funds for every crusade via six past versions, ads Media making plans has confirmed necessary to the luck of either working towards and aspiring media planners.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Recognition is the hot commodity. visible Storytelling is the recent foreign money. Human mind strategies visuals 60,000x speedier than textual content. internet posts with visuals force as much as one hundred eighty% extra engagement than these with out. audience spend a hundred% extra time on web content with video clips. packed with full-color photographs and thought-provoking examples from major businesses, the facility of visible Storytelling explains tips to develop your small business and boost your model via leveraging photographs, video clips, infographics, shows, and different wealthy media.

Additional info for Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications)

Show sample text content

Rated 4.45 of 5 – based on 47 votes