Download E-books Nike Culture: The Sign of the Swoosh (Cultural Icons series) PDF

By Robert Goldman

This ebook is without doubt one of the first to take an in-depth examine how an advertisements photograph works. It situates the Nike swoosh emblem when it comes to political economic climate, sociology, tradition and semiotics.

Nike Culture describes and deconstructs the topics and buildings of Nike's advertisements, outlines the contradictions among photo and perform, and explores the common sense of the signal economic climate. moreover, through concentrating on concerns revolving round representations of race, type and gender, the will for either neighborhood and popularity, and the development of activity as a religious firm, the publication deals insights into the cultural contradictions embedded in activities culture.

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