Download E-books Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising PDF

By Joseph Jaffe

The outdated media suggestions advertisers used for many years now not paintings. here is what does!
conventional ads, within the kind of print, radio, and so much significantly, tv, is much much less potent than it was once. ads ideas utilizing purely those mediums not paintings. lifestyles After the 30-Second Spot explains how savvy sellers and advertisers are responding with new advertising suggestions to get their message out, get spotted, interact their audiences-and bring up revenues! protecting themes akin to viral advertising and marketing, gaming, on-demand viewing, long-form content material, interactive, and extra, the publication explains the recent avenues retailers and advertisers needs to use to exchange conventional print, television, and radio advertising-and which techniques are best. This publication is each marketer's highway map to "new marketing."

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