By Victor L. Hunter
Offers a version for doing company within the new customer-focused atmosphere & useful suggestions for imposing ecocnomic, customer-driven advertising software. enables you to: establish & degree the most important econ. of shopper retention; improve an built-in method of maximizing the price of each buyer touch; verify shopper wishes & fit them along with your org. center compet.; overview & coordinate the weather of your communications prog.; create a shopper group heart that builds on a collection of shared values & wishes; preserve & domesticate your most sensible shoppers; gather new company & new consumers extra cheaply; & hyperlink inner & exterior groups in a ecocnomic chain of industrial relationships. Illustrations.
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