Download E-books Brain Surfing: The Top Marketing Strategy Minds in the World PDF

By Heather LeFevre

Heather LeFevre set out on an day trip to apprentice herself with modern such a lot really good advertising strategists, touring from Beijing to Seattle. The twist? She lived with each one of those mentors, of their houses, commuting to paintings with them every day, and uncovering their ideas for construction a few of the world's most valuable and ecocnomic brands.

Brain Surfing is a ebook that mixes advertising knowledge with lifestyles philosophy. One minute you’ll know about clever manufacturers at the different aspect of the realm, the subsequent you’ll be encouraged to take off by yourself experience. LeFevre publications you thru today’s complicated advertising and marketing panorama, uncovering the key methods of operating of every of her coaches. Brain Surfing will shock you with how a lot you research whereas completely having fun with the journey.

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