By Heather LeFevre
Heather LeFevre set out on an day trip to apprentice herself with modern such a lot really good advertising strategists, touring from Beijing to Seattle. The twist? She lived with each one of those mentors, of their houses, commuting to paintings with them every day, and uncovering their ideas for construction a few of the world's most valuable and ecocnomic brands.
Brain Surfing is a ebook that mixes advertising knowledge with lifestyles philosophy. One minute you’ll know about clever manufacturers at the different aspect of the realm, the subsequent you’ll be encouraged to take off by yourself experience. LeFevre publications you thru today’s complicated advertising and marketing panorama, uncovering the key methods of operating of every of her coaches. Brain Surfing will shock you with how a lot you research whereas completely having fun with the journey.
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Even if it was once a Ginsu knife, George Foreman Grill, Tony Robbins' motivational booklet, kitchen equipment through Ron Popeil, or any of the numerous different well-known items which have been advertised on infomercials through the years, admit it: you or an individual you recognize has acquired one—and you are not by myself. final 12 months, one out of each 3 americans picked up the telephone and ordered a product from a tv infomercial or domestic purchasing community, and in yet Wait .
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