Download E-books Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy) PDF

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in ads learn are released through the ecu advertisements Academy (EAA). This quantity is a compilation of analysis awarded on the twelfth overseas convention in advertisements (ICORIA) which used to be held in Zagreb (Croatia) in June 2013. The convention collected a hundred and five major researchers from 23 nations below the convention topic “To Boldly Go... Extending the limits of Advertising”. The e-book offers overseas state of the art learn with 23 articles through well known students from the global ICORIA community.

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