By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Advances in ads learn are released through the ecu advertisements Academy (EAA). This quantity is a compilation of analysis awarded on the twelfth overseas convention in advertisements (ICORIA) which used to be held in Zagreb (Croatia) in June 2013. The convention collected a hundred and five major researchers from 23 nations below the convention topic “To Boldly Go... Extending the limits of Advertising”. The e-book offers overseas state of the art learn with 23 articles through well known students from the global ICORIA community.
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